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Zásady ochrany osobných údajov

for the Website www.[…].de.

We, […Company], respect the privacy of the users of our website. We are of the opinion that careful and cautious handling of the personal information of consumers is of particular importance on the Internet. This means that we are committed to processing your data at all times on the basis of this Privacy Policy, i.e. with the utmost care, the utmost sense of responsibility and in compliance with the applicable data protection regulations.

Below, you will find a brief overview of the way we handle personal information. The following information relates exclusively to the website www.[…].de and its sub-pages.

Important information for parents and legal guardians

In the context of our Internet activities, we attach particular importance to informing children and juveniles under the age of 18 that they require the permission of their parents before they disclose any personal information.

If we become aware that such information has been transmitted to us without the consent of the parents or other legal guardians, we shall delete it with immediate effect. In order to do this, we are dependent on receiving corresponding notifications from you in your capacity as the parents or legal guardians.

In this connection, we urgently request parents and legal guardians to monitor the use of the Internet by their children and to talk to their children about the safe and responsible use of their personal information on the Internet.

1. The body responsible

The body responsible for the processing of personal data is:

[Company of Intersnack Group]

[Address]

[Town, Postcode]

Telephone: […]

Fax: […]

Email: […]

Data protection officer:

Werner Metterhausen

Von zur Mühlen´sche GmbH

Alte Heerstr. 1

53121 Bonn

2. Personal data

All information provided by you on our web pages that allows a conclusion to be drawn as to your identity (for example, your name and your email address) applies as being personal data.

We process this data in harmony with the statutory provisions relating to the purposes defined and the extent described below.

3. Collection, processing and use of inventory data

3.1.Participation in promotions and competitions

Some of the promotions and competitions in which you can participate via the […Company] web page, require you to sign up in order to participate. When participating in these promotions and competitions, you will be requested to provide your first name, surname, email address and possibly other personal data. We process this data only to the extent that is necessary for the purpose of meeting the obligations undertaken in connection with the promotions and competitions. No use of this data for any other purposes will take place without your express separate consent. Details of the procedure and configuration of the respective promotions and competitions, and of the extent of the data processed for these purposes can be found in the conditions of participation of the individual promotions and competitions (the legal basis being Article 6 subs. 1 (b) of the GDPR).

3.2. Newsletter

We use your data for advertising purposes only if you have given your express consent for advertising use. On the […Company] web page you have the opportunity of subscribing to the […Company] newsletter via a double opt-in procedure. The personal data provided in the separate newsletter sign-up or within the context of the sign-up for participation in competitions or promotions will be used by us for the aforementioned advertising purposes only if you enabled the respective separate checkbox when you signed up. The newsletter sign-up is not completed until you click on the confirmation link in the email sent to you after you have signed up. (the legal basis being Article 6 Subs. 1 (a) of the GDPR).

The […Company] newsletter provides you with regular information about our […] products (for example, new flavors) and about promotions and competitions in which you can participate on the […Company] web page.

We process the data provided by you for the newsletter sign-up (your email address and possibly your name and salutation) exclusively for the advertising purposes stated.

The following applies to all data processing that takes place for advertising purposes:

If you give us your consent to use your data for the advertising purposes stated, you can revoke it at any time without giving a reason by sending an email to the address [emailaddress@.de] or a letter to us, [Company], [Address], [Town, Postcode]. In each newsletter email, we offer you (via an unsubscribe link) the possibility of opting out of the sending of further emails to you.​

3.3. Disclosure of data

For the purpose of performing the respectively required actions (e.g. the sending-out of confirmation emails and newsletters, the creation and deletion of user accounts in the login area), we transmit the data processed in connection with the services described in the preceding paragraphs 3.1 to 3.2 to our service provider [Company, Address, Town, Postcode] (for further information about this service provider please go to https://www.[…] /). No other data collected in this connection by us is disclosed to third parties. Between service provider […] and [Intersnack etc.] a data protection agreement will be concluded in accordance with Art. 28 DSGVO does exist.

3.4. Contact form

On the […] page we provide you with a contact form, via which you can communicate to us your questions, suggestions, wishes and criticism. To contact us via this form, you must enter your name and email address and the message you would like to send to us. This data is stored by us and transmitted to our customer service staff in order to answer your inquiries. We delete the data incurred in this connection once the storage for this purpose is no longer required; at the latest after 365 days, unless there are deviating legal rights and obligations to store the data 

4. Data processing when accessing the […] page (usage data)

In addition, we also use your data to optimize our online platform and to make your visit to our websites even more convenient, individual and secure.

4.1. Log files

For the purely informative use of the website, i.e. if you do not sign up or transmit any other information to us, only the data that your browser automatically transmits to the server on which the contents are hosted is stored in so-called log files and processed as required. If you view our website, we collect the following data, which is required technically by us in order to display our website to you and to ensure stability and security (the legal basis being Article 6 subs.1 (f) of the GDPR):

  • the IP address of the requesting computer
  • the date and time of the server request
  • the URL of the respectively accessed website
  • where applicable, the URL of the website via which the user has gone to the accessed website
  • the name of the requested file
  • the page from which the file has been requested
  • the access status of the web server (file transferred, file not found, command not executed, etc.)
  • the browser type and version
  • the operating system of the terminal device use
  • the data volume transferred

The collection of this data takes place in an anonymized form only. The data collected therefore does not allow any conclusions to be drawn as to specific persons. There is no merging of this data with other data sources that could possibly create a reference to a person. At the most, the data is evaluated for statistical purposes and is automatically deleted after four weeks.

The servers on which the […] page is hosted, and on which the personal data processed during your visit to our website is stored, are located in [Germany] and are operated by [Company, Town] in its capacity as the hosting service provider.

4.2. Use of cookies

In addition, we use so-called ‘cookies’ on our webpages (the legal basis being Article 6 subs.1 (a) of the GDPR). A cookie is a small data file that is transferred to your computer when you browse our webpages. A cookie can only contain information that we send to your computer and through which we receive certain information—private data cannot be read by this means. This information is, in particular, your browser type and version, the URL clickstream (i.e. which webpages you have visited and in which order on our website), the date and time of your visit to our website and the cookie number.In case that cookies are used and you have accepted our cookies on our website,we do not have access to your personal information, but we are able to identify your computer with the aid of the cookies. On the basis of the cookies, we are not able to draw any conclusions to your identity. Only anonymized information is generated. We use only so-called ‘session’ cookies: These cookies do not remain on your computer. When you leave our webpages, the temporary cookie is also discarded. With the help of the information gathered we are able to analyse the usage patterns and structures of our website and to optimize the website by improving the content or personalization and simplifying the usage. We do not set any persistent cookies, i.e. cookies that are retained after you leave our website. For information on the use of such cookies within the context of the functional analysis of the website, see point 4.3.

Most browsers (e.g. Firefox, Chrome, Internet Explorer, Safari, etc.) accept cookies by default. You can allow or prohibit temporary and saved cookies independently of one another in your browser settings. However, we expressly draw your attention to the fact that certain features are not available to you on our webpages and that some webpages may not be correctly displayed, if you disable cookies.

4.3. Web analytics with Google Analytics

This website uses the analytics service Google Analytics of Google Inc. (‘Google’). Google Analytics uses cookies that are stored on your computer and that enable an analysis of your website use. The information stored by the cookie is usually transmitted to a Google server in the USA and stored there. Within the member states of the European Union and in other contracting states of the Agreement on the European Economic Area your IP address is categorically truncated by Google prior to transmission. Google uses this information on our behalf to evaluate for us the use of the website, compile reports on website activity and provide other services related to website and internet usage. The anonymized IP address transmitted by your browser within the context of Google Analytics is not merged with any other data by Google.

We draw your attention to the fact that on this website, Google Analytics has been expanded by the code ‘_anonymizeIp()’ to ensure the anonymized collection of IP addresses (so-called IP masking). Any personal referencing capability can therefore be excluded. We would like to inform you that in this case your IP address will be collected by Google first and will then be shortened. This takes place mainly in the EU, but partly also in the USA. For further information on data processing, please refer to the company’s privacy policy, which you can read below in this Privacy Policy.

You can prevent the collection and processing of your data by Google Analytics by either adapting the cookie settings of your browser (see above) or by downloading and installing the plug-in offered by Google via the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

You can prevent collection by Google Analytics by clicking on the following link. An opt-out cookie is set that prevents the future collection of your data when visiting this website: Disable Google Analytics. Remember that you have to renew this opt-out cookie, if you delete this cookie or all cookies in your browser settings.

We use Google Analytics to be able to analyse and regularly improve the use of our website. With the statistics gained, we can improve our Internet platform and make it more interesting for you. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacy-shield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 subs.1 (f) of the GDPR.

Information provided to third party providers: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; for information about the terms of service and privacy policy of Google, please go to https://www.google.com/analytics/terms/gb.html (Google Analytics Terms of Service) or to https://www.google.com/intl/de/analytics/learn/privacy.html (Safeguarding your data) and https://www.google.de/intl/de/policies/ (Google Privacy & Terms).

[IN INDIVIDUAL CASES, A SELECTION MUST BE MADE: ASSIGN THE RESPECTIVE TOOL TO A CONSECUTIVE NUMBER:

[Point 4.4.] Web analytics using etracker

(1) Our website uses the analytics service etracker. The provider is [Company, Address, Town, Postcode]. Usage profiles can be created from the data under a pseudonym. Cookies can be used for this purpose. The cookies make it possible to recognize your browser. The data collected by means of etracker technology is not used to personally identify visitors to our website and is not merged with any personal data about the bearer of the pseudonym.

(2) You can object to this data processing at any time with future effect. To object to data collection and the storage of your visitor data in the future, you can obtain an opt-out cookie from etracker via the following link, which will ensure that no visitor data will be collected from your browser or stored by etracker in the future: https://www.etracker.de/privacy?et=GyxeU3.

As a result, an opt-out cookie with the name ‘[…exact designation]’ is set by etracker. Please leave this cookie undeleted, as long as you want to uphold your objection. Further information can be found in the privacy policy of etracker: http://www.[…]

Use of Google AdWords conversion tracking

(1) We use the Google AdWords platform to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) placed on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. This enables us to show you ads that are of interest to you, make our website more interesting for you and achieve a fair charge for our advertising costs.

(2) These advertising media are supplied by Google via so-called ‘ad servers’. To do this, we use ad server cookies, by means of which the specific parameters for success measurement, such as display of the advertisements or clicks by the users, can be measured. If you access a Google ad on our website, Google AdWords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to be for the purpose of identifying you personally. Usually the following analysis values are stored in relation to this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (a flag to the effect that the user no longer wants to be addressed).

(3) These cookies enable Google to recognize your Internet browser. If a user visits certain pages of the website of an AdWords customer and the cookie stored on her/his computer has not yet expired, Google and the customer will be able to detect that the user has clicked on the ad and has been redirected to this page. Each AdWords customer is assigned to a different cookie. Cookies therefore cannot be tracked via the webpages of AdWords customers. We do not collect or process any personal data in the advertising measures mentioned. Google provides us with statistical evaluations only. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media. In particular we cannot identify the users on the basis of this information.

(4) On account of the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent or further use of the data that is collected through the use of this tool by Google and are therefore providing you with information that it is to the best of our current knowledge: through the integration of AdWords conversion tracking, Google receives the information that you have accessed the corresponding part of our Internet platform or have clicked on one of our ads. If you are signed up for a service provided by Google, Google is able to associate the visit with your account. Even if you are not signed up with Google or have not logged in, there is a chance that the provider will find out your IP address and store it.

(5) You can prevent participation in this tracking process in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third party advertisements; b) by disabling the cookies for conversion tracking through setting your browser to block cookies from the domain ‘www.googleadservices.com’, https://www.google.com/settings/ads, this setting being deleted when you delete your cookies; c) by disabling the interest-related ads of the providers that are part of the ‘About Ads’ self-regulation campaign via the http://www.aboutads.info/choices link, this setting being deleted when you delete your cookies; d) by permanent disablement in your browser via the link http://www.google.com/settings/ads/plugin. We draw your attention to the fact that in this case not all features of this platform may be usable to the full extent.

(6) The legal basis for the processing of your data is Article 6 subs. 1 (f) of the GDPR. For more information about privacy on Google, see http://www.google.com/intl/en/policies/privacy and https://services.google.coin/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://wvvw.privacyshield.gov/EU-USFramework.

Google remarketing

In addition to AdWords conversion tracking, we use the Google remarketing application. This is a process by means of which we would like to address you again. By means of this application, our ads can be presented to you when you continue to use the Internet after having visited our website. This takes place by means of cookies that are stored in your browser, via which your usage behaviour when visiting various websites is collected and evaluated by Google. This enables Google to ascertain that you have previously visited our website. According to statements made by Google, no merging of the data with your personal data collected within the context of the remarketing—which may be stored by Google—takes place. In particular, according to Google, pseudonymization is used for the remarketing. You can prevent the participation on this tracking process in the manner described in the paragraph on Google AdWords conversion tracking.

Mouseflow

This website uses Mouseflow, a web analytics tool of Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to collect randomly selected individual visits (with an anonymized IP address only). The result is a log of mouse movements, mouse clicks and keyboard interaction, with the intention of randomly reproducing individual visits to this website in the form of so-called session replays, evaluating them in the form of so-called heatmaps and deriving potential improvements for this website from them. The data collected by Mouseflow is not personal and is not disclosed to third parties. The storage and processing of the collected data takes place within the EU. If you do not want data collection by Mouseflow, on all websites that use Mouseflow you can object to this via the following link: https://mouseflow.de/opt-out/. ]

4.4. Use of Facebook remarketing

This website uses the remarketing feature ‘Custom Audiences from your Website’ of Facebook. The purpose of this feature is to present interest-related advertising to visitors of this website when they are on the social network ‘Facebook’ (so-called Facebook ads). This enables us to show you ads that are of interest to you in order to make our website more interesting for you. To do this, we have implemented Facebook’s remarketing pixel on our website.

If you are logged into Facebook when you open our website with your browser, Facebook receives the information that you have visited this website. This information serves as a basis for Facebook to show you our Facebook ads while you are on Facebook. We do not collect personal data in this connection—neither when you visit our site nor when one of our ads is shown to you on Facebook. We have no influence on the extent or further use of the data that is collected through the use of this tool by Facebook. To learn for what purposes and to what extent Facebook collects, processes and uses data, please refer to the privacy policy of Facebook at http://de-de.facebook.com/about/privacy/.

You can disable the remarketing feature ‘Custom Audiences from your Website’ for your Facebook account at http://www.facebook.com/settings/?tab=ads. To do so, you must be logged into Facebook. (6) The legal basis for the processing of your data is Article 6 Para. 1. Clause 1 (f) of the GDPR.

4.5.Facebook conversion tracking 

This website uses the conversion tracking of Facebook*, this being generally implemented by a tracking pixel on our website. If you are logged into Facebook and are redirected to this website within the context of certain advertising measures, Facebook can use the tracking pixel to evaluate the effectiveness and attractiveness of the advertising measures and provide us with the result of this evaluation. The data collected is anonymous for us. In other words, we do not know who has been directed by Facebook to our website. If you do not want Facebook to be informed about your visit to our website, you must first log out of Facebook.

Please refer to the data policy of Facebook at http://de-de.facebook.com/about/privacy/ to learn for what purposes and to what extent Facebook collects, processes and uses data.

You can disable Facebook’s conversion tracking for your Facebook account at http://www.facebook.com/settings/?tab=ads. To do so, you must be logged into Facebook. The legal basis for the use of Facebook’s conversion tracking is Article 6 Para. 1. Clause 1 (f) of the GDPR.

4.6.Use of social media plug-ins and our social media presence

We are currently present on the following social media platforms and use the following social media plug-ins: Facebook, Twitter and Google+. You can recognize the provider of the plug-in by its first letter or by the logo on the respective button. Via the button we give you the opportunity to communicate directly with the provider of the plug-in. We use the so-called two-click solution for this. This means that when you visit our site, no personal data is initially transferred to the providers of the plug-ins. Only if you click on the marked field and enable it by doing so, will the plug-in providers receive the information that you have accessed the corresponding website of our online platform. Enabling the plug-in therefore causes personal data to be transmitted from you to the respective plug-in provider and stored there (i.e. with U.S. providers in the USA).

For our presence on Facebook, our so called Facebook-Page, Facebook provides us with information about how visiters use our Page (so called “Page Insights”. We and Facebook Ireland Limited (“Facebook”) are joint controllers for the processing of Page Insights Data and have concluded an agreement on this (Article 26 GDPR). The essence of this agreement with relevance for you is: Facebook takes primary responsibility under the GDPR for the processing of Insights Data and to comply with all applicable obligations under GDPR with respect to the processing of Insights Data (including, but not limited to, fulfilling data subjects rights). At the end of this section we will show you where you can also get more information about data processing through Facebook.

Besides, we have no influence on the data collected or data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing or storage periods. We also have no information about the deletion of data collected by the plug-in provider.

The plug-in provider stores the collected data about you as usage profiles and uses it for the purposes of advertising, market research and/or the requirement-related design of its website. Such an evaluation takes place in particular (for users who are not logged in as well) for the presentation of requirement-related advertising and to inform the users of the social network about your activities on our website. You have the right to object to the forming of these user profiles. To exercise this right you must contact the respective plug-in provider.

Via our presence on social media platforms, the usage data generated there and the plug-ins we offer you even more information about our products and the opportunity of interacting with the social networks and other users, enabling us to improve our platform and make it more interesting for you as a user. The legal basis for the use of usage data generated via our presence on social media platforms and the use of the plug-ins is Article 6 Para. 1. Clause 1 (f) of the GDPR.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged into the plug-in provider, your data that has been collected by us is associated directly with your existing account with the plug-in provider. If you press the enabled button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before actuating the button, if you want to avoid association with your profile by the plug-in provider.

For more information on the purpose and extent of the data collection and its processing by the social media and plug-in provider, please refer to the following privacy statements of these providers. There you will also find further information about your rights and setting options for the protection of your privacy.

Addresses of the respective plug-in providers and URLs with their privacy policies:

5. Your rights

  • Right of access (Article 15 Paras. 1. and 2. of the GDPR),
  • Right to rectification (Article 16 Clause 1 of the GDPR),
  • Right to erasure (Article 17 of the GDPR),
  • Right to restriction of processing (Article 18 of the GDPR),
  • Right to object to the processing (Article 21 of the GDPR),
  • Right to data portability (Article 20 of the GDPR).

To exercise these rights, please contact the body specified in point 1.

You also have the right to complain to the supervisory authority for data protection about the processing of your personal data by us.

6. Objection to or revocation of the processing of your data

If you have given us your consent to process personal data, you can revoke it at any time, without giving a reason, by way of an email sent to [Email Address] or in writing by means of a letter addressed to us, [Company, Address, Town, Postcode]. The effects of the revocation are limited to the storage and use of personal data that we do not process on other legal bases.

If we base the processing of your personal data on a balance of interests (Article 6 Para. 1. Clause 1 (f) of the GDPR), you can lodge an objection to the processing. This is the case in particular, if we process your data for marketing purposes without your consent or if the processing is not required for the performance of a contract with you, to which we have made reference in the context of the respective aforementioned descriptions of the features.

If such an objection is raised against data processing for advertising purposes, this is possible without giving reasons. In all other cases we request you to explain the reasons as to why we should not process your data in the way this has been performed by us. In the event of your justified objection, we we will immediately restrict further processing of your data, examine the circumstances and either discontinue or adapt the data processing or reveal to you our compelling interests that are worthy of protection and on the basis of which we shall continue the processing.

7. Links to other websites

If our website contains links to other websites, we draw attention to the fact that we have no influence on their contents or their handling of your data and that we are not responsible for them. We therefore recommend to you when visiting any other site that you convince yourself that you in agreement with their privacy policy and any other polices.

If you ascertain that our website contains a link to a page whose content can be looked upon—in any regard whatsoever—as being at least doubtful, we would be very grateful, if you could send an appropriate notification to our contact address in point 1.

Questions about privacy?

If you have any questions regarding our privacy policy, you are welcome to contact us via the contact details cited in point 1.